Opening of the new Macaron boutique

To mark the launch of its first shop
solely dedicated to its iconic product, the

Ladurée is turning its 14 rue de Castiglione boutique into a palace of macarons!

A truly unique architectural style.
Fresh new graphics.
A way of bringing the splendour of the past into our contemporary world.


Atmosphere

We have reworked our signature palette
for a fresh and colourful, rock ’n’ roll feel.

The walls are lined with a huge library of a million and one boxes,
which forms the backdrop to a Carrara marble macaron counter
that houses 36 flavours of macarons.

The ceiling is dotted with coloured swirls,
accentuated by gorgeous Murano glass chandeliers.

Huge cameo medallions are hung from the walls
– some in pastel hues, and some in neon pink –
adding a truly unique visual element to the space.

All of our classic flavours are accompanied by new,
previously unseen options created by Claire Heitzler,
alongside personalized macarons and a beautiful collection of exclusive gift boxes.