History of the Macaron
The story of the Ladurée macaron began in the middle of the 20th century
with Pierre Desfontaines, who first thought of taking two macaron shells
and joining them with a delicious ganache filling.
The recipe has not changed.
Ladurée’s refined atmosphere, laden with history,
caught the attention of David Holder and his father Francis Holder,
founder of the Holder Group.
In 1993, they decided to buy theParisian institution,
with the aim of promoting and expanding the famous “Maison”.
In September 1997, a new Ladurée store opened at 75, avenue des Champs-Elysées.
Francis and David Holder, the latter now president of Ladurée, sought to create a refined,
authentic tea room on the most beautiful avenue in the world,
in keeping with the image of the original tea room on rue Royale.
Ladurée is a veritable hymn to the innovation of sweets and pastries.
Every moment of the creation process is an intense experience,
which is why, twice a year, like fashion designers, the House presents new desserts
such as the Rose Religieuse, the Rose-Raspberry Saint Honoré,
the Liquorice Millefeuille, and the Blackcurrant-Violet Macaron.