Ladurée and Raphaël Castoriano are proud to present Marina Abramovic’s Taste as the first subject of
the Pastry Portrait®, a collection embodying identities in the form of taste.
The concept of taste evokes two experiences: the sensation of flavor and autonomous choice. More than
just the flavor of the thing you put in your mouth, taste can refer to the accumulation of choices you make
in every aspect of your life that eventually determine your individuality within the expansive world around
you. Taste always goes back to choice.
“When I said I wanted to have my own taste, they asked me so many questions… what I like,
the colors, the smells, the landscapes in nature, the memories of childhood… all of this went
into the Pastry Portrait® of me.
My work is most of the time immaterial because performance art is immaterial, it is conceptual
and limited by time. Kreëmart’s work in the medium of sugar is completely immaterial too,
because you consume it, you eat it and its gone. What is left behind is the memory of what you
eat. What is unique about the Taste is the memory that stays in your mouth, the intense
Marina Abramovic, July 2017
Castoriano chose Marina Abramovic as the first subject to introduce the concept of the Pastry Portrait®
Collection because of her affinity for the intangible and the immaterial. Working with top pastry and
macaron maker Ladurée, the Pastry Portrait® opens the possibility for Abramovic to enter into a new
mode of representation, capturing her history and who she is from the perspective of taste. Her body is her
medium, the physical tool of her work; working together, Ladurée and Castoriano have conceived a new
way of understanding what it is to experience Marina Abramovic.